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Alter Ego Silver Maintain Shampoo

Eliminate brassiness and bring the shine back to your lightened, gray, or white hair with this highly effective toning shampoo. Its carefully balanced violet pigments work effortlessly to wash away dull, yellow tones, revealing a brighter, cooler, and more crystalline shade. Rejuvenate your blonde with every wash, ensuring it remains as vivid and cool as the day it was done.

Key Features:

• Neutralizes yellow, brassy tones for a pure, icy finish
• Cleanses gently without drying out the hair fiber
• Ideal for maintaining gray, white, and cool blonde hair
• Boosts radiance and leaves hair looking luminous